Our Story

It started with a son and his father...

When my father was diagnosed with type 2 diabetes, it transformed both our lives. I experienced first-hand the challenges my father faced maintaining a high quality of life with all the constraints of his condition. From that day, my mission became to help my father maintain healthy blood sugar levels and eliminate his lifestyle constraints, without any negative effects on his lifestyle.

I found the answer in Ayurveda; that’s how CuraLife was born. Since then, CuraLife has expanded its vision to improving the quality of life for everyone around the world. We do this by blending modernized ancient Ayurveda principles with modern-day science and technology and creating supportive communities for people on their journeys to health.

Join us on our mission to disrupt an industry and help millions of people lead higher quality lives.

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Ron Elul CuraLife Founder & CEO

Meet The CuraTeam

Ron Elul

Chief Executive Officer

Tal Zimmerman

Chief Growth Officer

Alberto Iore

Chief Business Officer

Tomer Binder

Chief Digital Officer

Ofer Yigdal

Chief Portfolio Officer

Haviv Almog

Head of Product

Jolie Weiner

Community Manager

Dovi Lipton

Head of Marketing

Remy Reinstein

US Sales Director

Marco Fortino

Head of Partnerships

Roy Milstein

Partnerships Development Manager

Lorena Sánchez

Global Sales Manager

Lital Lotker-Kolan

VP Finance

Avi Avraham

VP Supply Chain

Daniel Truzman

Business Development Manager

Company Culture

The CuraLife team is driven by one mission – improving the quality of life for people around the world. And we work incredibly hard to achieve that goal through life-changing products, easily digestible education, and thriving communities. We care deeply, think globally, and work tirelessly to create a happier, healthier world.

Advisory Board

Prof. Itamar Raz

CuraLife’s medical advisory board chairman is Professor Itamar Raz, one of the top diabetologists in the world, the head of the Israel National Council of Diabetes and is the founder and head of the National Diabetes Prevention and Care Plan in Israel. Professor Raz has over 320 publications in peer-reviewed journals and headed the Diabetes Unit at Hadassah University Hospital from 2000-2015.

Dr. Sarah Brewer

Dr. Sarah Brewer is a global expert in the field of Natural Sciences, with a MB from Cambridge University and a Master's degree from the University of Surrey. She has 30+ years of experience in prestigious hospitals and author of 60+ landmark books on health.

Dr. Sarah Kaplan

Dr. Sara Kaplan is a clinical dietitian and worldwide acclaimed diet expert. Dr. Kaplan heads the Department of Human Nutrition and Diet for a leading national private healthcare provider. Dr. Kaplan is the nutritional leader at CuraLife.

Joel Adler

Joel has been a Partner at Mishcon de Reya since 2006. He advises and acts for entrepreneurs and company owners from a wide variety of business sectors, with a large part of his practice having an international aspect. He holds an LLB from Bar Ilan University and a Master's Degree in Law from London University. Joel is on the advisory board of CuraLife & two high-tech investment funds.

Dr. Laurent Choppe

Dr. Choppe leads Cukierman & Co. Life Sciences and has been involved in more than 50 Medtech and biotech corporate finance transactions and advisory assignments. Laurent brings extensive international life sciences experience in managing multifunctional teams and setting up new businesses in pharmaceuticals, biotechnology, nutraceuticals, and direct-to-consumer markets. Dr. Choppe is a Doctor of Veterinary Medicine of the University Paris XII and earned an MBA from INSEAD (Fontainebleau, France).

Dr. Uri Elyahu

Dr. Uri Eliyahu has a Ph.D in Medical Sciences specializing in Epidemiology. Dr. Eliyahu is a licensed pharmacist and holds a MSc in Physiology and Pharmacology. Dr Elyahu is a prestigious lecturer in top universities. Dr. Elyahu is the pharmacology lead at CuraLife.

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